From Survival Instincts to Infographics: Why We’re Wired for Data Visualization

Our visual processing system has been critical to our survival as a species for thousands of years. As a result, our brains have evolved to prioritize and process visual information more efficiently than other types of information. In this article, we’ll explore how visual processing makes data visualization such a powerful tool for communicating complex information.

Visual Processing: A Survival Mechanism

Imagine walking through the forest thousands of years ago, hunting for food. To avoid danger, you needed to be constantly aware of your surroundings. Our visual system allowed our ancestors to quickly detect threats and other important information in their environment. This ability to quickly process visual information is why visual information is easier to understand than other types of information.

The Power of Visual Processing

Our brains can process visual information rapidly and effortlessly, often in as little as 13 milliseconds. This powerful tool, which evolved as a survival mechanism, can now be used to process and understand data. Data visualization makes it possible to communicate complex information in a way that is both easy to understand and engaging for audiences.

Unlocking the Power of Your Data

Data visualization can transform dry numbers into meaningful insights. By tapping into the power of visual processing, you can create engaging and impactful data visualizations that will leave a lasting impression on your audience. Whether showcasing your company’s growth or presenting complex analysis, data visualization can simplify and clarify information, making it easier to understand and remember.

Bringing Your Data to Life with Visuals

Data visualization is an art form that allows you to bring your data to life and tell a compelling story. Our visual system takes up 40-50% of our brain, making it more engaging when information is presented visually. Additionally, when we see patterns in data visually, we feel a sense of ownership and are more likely to trust our own conclusions. By activating this part of the brain, your audience will not only comprehend your data, but also retain the information for longer.


Data visualization has the power to transform dry numbers into meaningful insights and captivate your audience. By leveraging the power of visual processing and simplifying your data, you can make a greater impact and elevate your presentations to the next level. So, don’t underestimate the power of visual processing when it comes to communicating complex information through data visualization.